Whether you're crafting a mobile interface, a shopping cart or a blog post, a critical component of effective communication is knowing yourself and knowing your audience. It sounds obvious when said aloud. However, because we are all capable of communicating, most folks tend to...
This week's events covered a wide variety of topics, including understanding what people want and need, and how best to communicate with them. We also explored modern responsive design methodologies and business intelligence.
This week's two events were all about mobile app development. These long standing meetups are attended by folks of all skill levels, working on interesting projects and presenting challenging and cutting-edge concepts.
The life blood of design is the crafting of solutions for other people. We designers seek out pain points, new challenges and flaws in existing designs. We strive to understand and feel compassion for those most affected. Embracing their perspective shines a light on opportunities for improvement.
In recent years, "user experience" has become a rather common term. Everyone, from comedians to grandparents, seems to have adopted it into their lexicon. It makes sense. We all know we are "users" of digital products and we want those "experiences" to be positive. Still, UX is an ironically non-sensical acronym and the practice of UX remains vaguely defined.
If I have to work, I will. But, I'd rather not and I know the same is true of you. There is a part in all of us (as users) that wonders, "Do I really have to do this?" Sometimes, we're compelled to battle forward. Other times, not so much. At all times, we hate digital experiences that require too much effort.
Experience Direction (XD) plays a central role in the business of creating healthy products and services. Without it, your team is likely suffering from some rather common symptoms. Perhaps the most demoralizing of which is a feeling of hopelessness in forever playing catch-up.
When we describe our favorite digital experiences, it is the primary functionality that comes to mind - consuming, playing, creating and more. While this is the functionality that keeps users coming back, there is some brief, but critical functionality each of us must successfully navigate or else...