Experience Direction (XD) plays a central role in the business of creating healthy products and services. Without it, your team is likely suffering from some rather common symptoms. Perhaps the most demoralizing of which is a feeling of hopelessness in forever playing catch-up. Seemingly out of necessity, innovation is often relegated to a dusty wish list in favor of putting out each day's biggest fire.
While XD is no panacea, an educated outside perspective may bring your team some sweet relief.
An XD consultant peers in, from top down - examining your business, customers, marketing, design and technology - coolly dismissing politics and bridging team silos to shine a light on hidden gems and dark secrets. They discover opportunities and inefficiencies, prioritize projects and objectives, provide advice and direction, and improve collaboration, process and workflow. The XD is the ultimate customer advocate and relies upon them (the customer) to prove his solutions are effective. Overtime, the XD becomes a trusted source of abstract thought, conceptual design, practical advice and confidence - making clear what to do, when and why.
Experience Direction is SimplyInteract's core practice. We start at this high-level, assess client challenges, make recommendations, craft proposals, assemble teams and deliver solutions. Forever, our focus is on building long-term relationships, collaborating on the health of businesses and being there for our clients, when they need us.