His presentation was essentially an overview of his book, UI is Communication. The core concept of which appears to be that design improvements can be quickly achieved by simply asking what is the primary goal of an interface and then designing to better serving that primary user experience. In this way, you can quickly clean up a presentation, but also craft copy that is more conversational and thereby user friendly. His book, like his business, is geared toward developers and teams without the funds to hire professional designers.
Wednesday, at the Atlanta HTML5 Users Group, Chris Morrow of SolTech Inc presented a modern front end development environment built around Foundation 5 by Zurb. Essentially, we saw how he develops responsive websites, realizing there are infinite other ways to go about it. At the start, he highlighted an evolving truth in that the line between Adaptive Web Design and Responsive Web Design has all but disappeared - fluid grids, flexible media, break points and media queries are components of modern RWD. What we call it, at a conceptual level, doesn't really matter.
The Association of IT Professionals meets once a month at the Crowne Plaza near Perimeter. This long-running, monthly dinner event draws executive level IT pros from various medium and large businesses. In March, I'll be presenting "What Is UX" and how to incorporate it into existing development processes.
After dinner, Ben Schepens gave an interesting speech on communicating across generations. He emphasized a key concept of acknowledging what a person wants, but diving deeper (by asking "Why?") to understand what need the want is serving. While his perspective was directed toward the older crowd and their communications with younger staff, I love abstract concepts such as this because it ties directly to customer experiences.
Clients and users alike, come to us with solutions in mind - telling us what they want. By taking a step back, asking why and discussing their underlying needs, we can offer solutions the person never knew existed. This is a good way to "surprise & delight" others.