What You Mean, Fool?

Whether you're crafting a mobile interface, a shopping cart or a blog post, a critical component of effective communication is knowing yourself and knowing your audience. It sounds obvious when said aloud. However, because we are all capable of communicating, most folks tend to...

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Looking For Trouble

The life blood of design is the crafting of solutions for other people. We designers seek out pain points, new challenges and flaws in existing designs. We strive to understand and feel compassion for those most affected. Embracing their perspective shines a light on opportunities for improvement.

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What Nana Needs to Know

In recent years, "user experience" has become a rather common term. Everyone, from comedians to grandparents, seems to have adopted it into their lexicon. It makes sense. We all know we are "users" of digital products and we want those "experiences" to be positive. Still, UX is an ironically non-sensical acronym and the practice of UX remains vaguely defined.

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